Strawberry Launch is back, delighting fans with their new single “Emily” along with its eponymous EP. This track, infused with emotional depth and the band’s signature sophistication. Unexpected but always welcomed, “Emily” may be the most intimate song in their discography.
The track tells the story of the relationship between two sisters whose souls are intertwined despite the distance between them. Through the pixels and wavelengths, the sisters continue to nurture a profound understanding, offering support and solidarity across the miles that stretch between them. In a world that often emphasizes physical presence, Riiza’s acknowledgment highlights the enduring power of emotional closeness and the adaptability of deep connections.
“Emily” exudes both love and longing for a loved one, with a vibrant rhythm and the perfect balance between dream-pop sound and Riiza’s vocals adding depth and commercially appealing tone to the track. It’s much softer than the other songs on the EP, melancholic, dreamy, very much in the style of indie pop with a hint of rock closer to the end of the track. It’s a suspense you don’t expect! Again and again, I am convinced that music based on real emotions and experiences is the most poignant. Strawberry Launch delivers an amazing story, translating it through their signature sound and beautiful lyrics. Irresistibly captivating and heart-wrenching, “Emily” is a track you cannot miss.
Indie Boulevard Magazine 